Where Nature & compassion meet

Urvarasa is a project initiated by Jeeva Bhavana that seeks to empower farmers with ethical and sustainable agricultural practices and to reward them for their efforts by making sure they are well compensated for the vital work they do. We seek to empower farmers through economic autonomy and personal food sovereignty so that they and their families truly enjoin the ‘fruits’ of their labour by growing and eating their own produce of healthy and nutritious food while re-establishing their dignity as purveyors of health and nutrition for our country.

Benefits of clean & ethical produce

We strive for an equitable food system that ensures that all people in India have equal access to unadulterated, chemical-free and nutritional plant-based foods that are grown by farmers who are doing the right thing for human health, the environment and the ethical treatment of all animals.

Farm-to-plate benefits

Food Security, Optimal
Health & Nutrition

Rewilding for a
Healthy Planet

End Exploitation of
All Life on Earth

Social Justice &
Ethical Revolution

Produce Showcase

Customer Reviews

“I am aware of the fact that Urvarsa's products are not for profit. Earlier I bought Urvarasa tur dal and mustard seeds which were good. The quality of the product in the market is fine but we don't know how they are produced. The Pomegranates are small in size. Looking at it, I remembered the pomegranate of my childhood. The taste is also the same. Shevga (moringa pods) also has a nice fresh taste. If the farmers practise agriculture without looking at profit to take care of their health, I think we should be able to protect such farmers by paying more than the regular market price.”

“We just tried the pomegranates. Very tasty. We will finish these in a week. When can we get the next lot? And we need more variety of fruits.”

Where Nature & compassion meet

Benefits of clean & ethical produce

Farm-to-plate benefits

Food Security, Optimal Health & Nutrition

Rewilding for a Healthy Planet