The Future of Food

At Urvarasa, we are connecting the earth and the heart for the well-being of all species on our planet.

We empower communities of forward-thinking farmers to shift to ethical and natural plant-based farming practices and link them to mindful consumers. Our unique model cares for the environment and promotes the ethical treatment of animals while ensuring optimal nutrition and human health.

India's Livestock Population

0 Million

India's Hunger & Malnutrition

0 GHI = SERIOUS

India's Groundwater Extraction

# 192

India's Methane Emission​

# 192

India's animal food production:

# 192 in Dairy
# 192 in Egg
# 192 in Meat

India's Beef & Veal Exports

# 192

Enabling Fertile Earth

Initiated by Jeeva Bhavana, we seek to empower farmers with ethical and sustainable agricultural practices. We want to ensure farmers can care for themselves and their families while providing food sovereignty for the Indian population.

Consumer

FARMER

PLANET

ANIMALS

Today, 77% of global agricultural land is used for animal agriculture while providing only 18% of the world’s caloric supply. Animal-based food systems are highly inefficient, unsustainable and destructive to the animals, ecosystems, planet and us. Plant-based economies are the inevitable future, and we ensure that farmers have the right resources to adapt and build that future.

Grassroots Transformation

Urvarasa Farms

0
UrvarasaFarms

Secure Farmers

0

Acres Transitioned

0
AnimalsProtected

Animals Protected

0

Farm Showcase

Our Vision

Our vision for next 5 years.

  • Establish and develop the following Urvarasa farms::
    • Urvarasa Model Farm 
    • Bilva Farm 
    • Balwad Baug 
    • Vishwajeet Natural Farm 
    • Bal Gangadhar Chhatralay 
  • Recruit 250 more farms that will abandon chemical-based and/or animal agriculture and transition to Urvarasa’s veganic, natural farming practices.
  • Establish a privileged farmer-consumer connection through the following channels:
    • Organising regular Urvarasa farmers’ events to promote products and sell them directly to consumers, and to ensure farmers a fair price throughout the year by building a direct farmer-consumer network.
    • Identifying social enterprises / farmer-producer organisations that will assist farmers in marketing their products for a fair price.
  • Generate local/national awareness.
  • Facilitate research through MoUs and research projects with interested institutions.
  • Document and create a knowledge bank in the form of easy-to-understand manuals in local languages, and write an India-centred veganic farming book.
  • Present alternatives to chemical fertilisers, insecticides or pesticides in the form of bio-fertilisers and bio-pesticides.
  • Create a veganic seed exchange network for Urvarasa farmers.
  • Create sustainable, safe and dignified livelihood options for the local population through farm labour, processing & transformation of farm products.  
  • Set up bio-gas units fueled by dung, urine and kitchen waste as a simple, clean and safe cooking option for women.

Our Process

Transparency is the Foundation of Trust

Our Process

Our farmers learn the value of the conscious, nurturing and holistic approach embodied in the charter. Currently, we work with a select group of farmers in Maharashtra to ease coordination and work on establishing suitable and reliable distribution channels for their produce.

Documentaries & Webinars

Our Partners

Support Us

The Government provides large amounts of subsidies to animal-based farming systems. At the same time, animal products contribute to only a tiny percentage of our dietary requirements and nutrition, all the while raising multiple health and environmental concerns. We aim to build a sustainable model for agriculture to ensure we meet the needs of a growing population with a strong focus on an optimal whole-foods plant-based diet which is better for our health and our planet.

These factors make for a particular set of challenges and thus we need your support to ensure that we can bring natural farming to the forefront for better health, a cleaner environment and happier animals.

Fund Farms

Your contributions go towards
operational & running costs.

Your contributions go towards
animal care & maintenance.

Testimonials

Connect With Us

Get in touch

  • Address:
    G-2, Five Gardens Society,
    Rahatni, Pune – 411017